As I understand it today (I will elaborate on this as I learn more) this is not a weight-loss diet, but rather a toxin-elimimation diet. Based on the understanding that our bodies harbor toxins (from preservative, pesticides, plastics, medications, etc.) which lead to weight gain and riddle us with 'dis-ease' (not my spelling).
This weekend I will be reading two books in support of the diet:
'The Master Cleanser' by Stanley Burroughs, who is credited with the development of the Master Cleanse Diet (also referred to as the lemonade diet). 'The Master Cleanser' is a 50 page book, originally written in 1976 and can be purchased for under $10 on line:
http://www.amazon.com/Master-Cleanser-stanley-burroughs/dp/0963926209
The text from this book can also be found online at:
http://www.geocities.com/HotSprings/Spa/7244/master_cleanse.html
You can find a pdf file of the book at the following website but it includes endorsements and an introduction that were not part of the original book:
http://healthandlight.com/TheMasterCleanse.pdf
The other book is 'The Complete Master Cleanse' by Tom Woloshyn, who met with Stanley Burroughs in 1986; studied under Maynard Dalderis (who was trained by Burroughs); and has since written 3 books outlining The Master Cleanse diet for the general public, with claims of completing over 100 cleanses in the past quarter-century. All three of his books are available for under $15 each on amazon.com in paperback, or ebook.
The Complete Master Cleanse -
http://www.amazon.com/Complete-Master-Cleanse-Step-Step/dp/1569756139/ref=sr_1_1?ie=UTF8&s=books&qid=1251498197&sr=1-1
Beyond The Master Cleanse -
http://www.amazon.com/Beyond-Master-Cleanse-Year-Round-Maximizing/dp/1569756902/ref=sr_1_2?ie=UTF8&s=books&qid=1251498197&sr=1-2
The Master Cleanse Experience -
http://www.amazon.com/Master-Cleanse-Experience-Day-Day/dp/1569757089/ref=pd_sim_b_1